01→
HEALTHCARE & DENTAL MARKETING STRATEGY
Positioning, campaign direction, offer clarity, audience mapping, and competitor-aware messaging built for the clinical world.
Dental & Medical Growth Partner
MARKETING
SYSTEMS THAT
MAKE HEALTHCARE
BRANDS GROW.
I help healthcare, dental, and medical businesses turn scattered marketing efforts into structured, high-performing growth systems — strategy, content, AI workflows, and funnels.
40+
Projects
1
NICHE
12
Tools Stack
6+
Years
DENTAL MARKETING ✦CLINIC GROWTH ✦AI WORKFLOWS ✦CONTENT STRATEGY ✦FUNNEL DESIGN ✦OPERATIONS ✦MEDICAL BRANDS ✦
DENTAL MARKETING ✦CLINIC GROWTH ✦AI WORKFLOWS ✦CONTENT STRATEGY ✦FUNNEL DESIGN ✦OPERATIONS ✦MEDICAL BRANDS ✦
What I Do
STRATEGY, CONTENT,
OPERATIONS & AI —
ENGINEERED FOR
HEALTHCARE GROWTH.
With a background in dentistry, content strategy, and digital marketing operations, I understand both sides — the clinical value of your service and the marketing structure needed to communicate it clearly.
← swipe →
Selected Work · Case Studies
CASE NOTES
FROM THE FIELD.
A short rotation of recent engagements — what the brand walked in with, what we shipped, and what actually moved.
Featured Case · Digital Dentistry
N° 001 · Voxel3DiA CLINICAL CONTENT ENGINE
FOR DIGITAL DENTISTRY.
Turning AI cephalometrics, guided surgery and StackGuides into content dentists actually stop scrolling for.
Content Manager / Digital Marketing Supervisor•Since Dec 2024•London, UK
Context · What I Lead · Pillars▾
Context
Voxel3Di is a London digital-dentistry lab — AI cephalometrics, 3D implant planning, guided surgery, DSD, digital orthodontics, guided endodontics — sold to skeptical, time-poor clinicians who don't reward vague marketing language.
The brief wasn't "post more." It was: make the technology feel understandable, make the workflow feel obvious, and turn every service into a reusable content pillar instead of a one-off launch.
“Advanced digital dentistry should feel precise, understandable, and easier to adopt.”Strategy Anchor
What I Lead
Content StrategyTechnical CopywritingVisual DirectionCAMPAIGN CONCEPTS & DIRECTIONAI / WORKFLOW / GUIDED SURGERY EDUCATIONEVENT & ARTICLE PRODUCTIONPhoton Ecosystem Alignment
Content Pillars
01
AI & Clinical Efficiency
Cephalo.AI framed for speed, not novelty.
02
Guided Surgery & Implants
Precision partner, not another guide vendor.
03
Workflow Simplification
Scan → plan → deliver, in dentist-speak.
04
Product & Service Education
Every service, one connected workflow.
05
Authority & Events
Voxel3Di inside the wider Photon ecosystem.
Dec 2024 → July 2026
Embedded content direction
40+
Public assets shipped
5
Product lines covered
1
Official industry feature
Counts reflect public output under the system. Performance data is client-confidential.
Evidence · Public Work
Opens in a new tab. Preview may block popups — copy the URL if it doesn't fire.
★ Official Industry FeatureDentistry Show · Birmingham
Voxel3Di Unveils the Digital Dentistry Hub Concept
Official industry feature — London-based lab profiled on the UK's flagship dentistry-industry site.
Read on birmingham.dentistryshow.co.uk
The Album · Real Posts
Swipe or drag → each opens the Facebook post
Authored by Suzaf
All content from December 2024 to July 2026 — concept, copy, visuals and creative direction.
Also wrote the 9-part "9 Bytes of AI in Dentistry, Decoded" series on LinkedIn — imaging, predictive analytics, robotics, ethics.See all 9 →
- 0How AI is Revolutionizing the Dental Industry One Byte at a Timelinkedin.com
- 11 Byte Dental Intelligence, Decodedlinkedin.com
- 2Dental Imaging & Diagnosticslinkedin.com
- 3Personalized Treatment Planslinkedin.com
- 4Predictive Analyticslinkedin.com
- 5Robotics in Dental Surgerylinkedin.com
- 6CephaloAIlinkedin.com
- 7AI in Dental Education & Traininglinkedin.com
- 8Challenges & Ethical Considerations in Dental AIlinkedin.com
SUZAF/STUDIO CASE — VOXEL3DI · CLINICAL CONTENT SYSTEMFILE N° 001 · EST. LONDON
Featured Case · Brand + Product System
N° 002 · SUZAF StudioFROM PERSONAL SKILLSET TO A
PREMIUM HEALTHCARE GROWTH BRAND.
SUZAF Studio was built from zero as a full brand, UX, and product ecosystem — positioning, identity, website, storefront, and content architecture for a premium healthcare growth practice.
Founder · Designer · Systems Lead•2025 → Present•suzafstudio.com
BRAND IDENTITY + WEBSITE SYSTEM
Scope
01Brand Positioning
02Visual Identity Direction
03Logo & Monogram System
04Color Palette & Typography
05Brand Voice & Messaging
06UI/UX Direction
07Website Experience Design
08Product Architecture
09Digital Product Suite Design
10Gumroad Store System
11SEO & AEO Content Structure
12Domain, Email & Launch Setup
By the Numbers
One brand, built end-to-end
1
Brand system built from scratch
1
Portfolio website designed
1
UI/UX system structured
6
Core service categories
8
Digital product categories planned
5
Brand guideline boards
1
Custom domain secured
1
Business email activated
+
SEO + AEO FAQ structure added
SUZAF/STUDIO CASE — BRAND · UI/UX · PRODUCT ECOSYSTEMFILE N° 002 · EST. SUZAFSTUDIO.COM
Featured Visual Work · Healthcare Application
N° 003 · FLOW App
A DENTAL HEALTHCARE APP,
MADE VISUALLY CLEAR.
A focused visual campaign created for FLOW dental app, translating its digital healthcare experience into a cohesive and polished series of social media designs.
Visual Designer•Campaign Design•Healthcare App•2026
The Product
FLOW — THE OFFICIAL APP OF
PHOTON DENTAL GROUP.
A digital dental healthcare app. The campaign visuals were designed from scratch — every layout, frame, and image treatment built to make an app feel understandable at a glance.
ClientPhoton Dental Group
ProductFLOW · Healthcare Application
EngagementCampaign Design From Scratch
The Visual System
01
CLINICAL CLARITY
A calm visual hierarchy that reads instantly — the kind of order a healthcare product has to look like before anyone trusts it.
02
ONE CONNECTED SYSTEM
Every design built from a shared grid, type scale, and colour logic, so the campaign holds together as one series instead of separate pieces.
03
IMAGE TREATMENT LANGUAGE
A repeatable approach to app screens, product framing, and photography so technology and human warmth sit in the same frame.
Role & Scope
Creative DirectionSocial Campaign DesignVisual CompositionLayout DesignImage Treatment
THE DESIGNS · ORIGINAL CAMPAIGN CONCEPTS
ON-ASSET COPY & VISUAL DESIGN
AWARENESS TEASING CAMPAIGN · 05 DESIGNS
SUZAF/STUDIO CASE — FLOW APP · CAMPAIGN VISUAL DESIGNFILE N° 003 · PHOTON DENTAL GROUP
Featured Case · Full Campaign Ownership
N° 004 · Photon Scan
BEYOND
WHAT YOU SEE.
A campaign built from scratch for Photon Scan — the diagnostic imaging arm of Photon Group. Concept, copy, captions, visuals and creative direction: written and designed to put its nationwide scan centers, and the clinical clarity they give a dentist, in front of the profession.
Concept · Copy · Design•Campaign Design•Diagnostic Imaging•2026
The Brand
PHOTON SCAN — THE IMAGING NETWORK
OF PHOTON GROUP.
Scan centers nationwide, one connected service umbrella: CBCT and panoramic imaging, implant and guided-surgery planning, and digital workflow support — all designed to make the dentist's day easier rather than heavier.
ClientPhoton Scan · Photon Group
CampaignBeyond What You See
ReachNationwide Scan Centers
EngagementConcept, Copy & Design From Scratch
The Positioning
01
NATIONWIDE SCAN CENTERS
One visual and verbal system that holds across every Photon Scan center in the country, so a branch in any city reads as the same standard of imaging.
02
GUIDED SURGERY, MADE VISIBLE
Concept and copy built around precision — placement, angle, and depth shown before anything is done, positioning guided surgery as planning the dentist can actually see.
03
FROM SCAN TO SMILE
Every service framed under one umbrella, so the dentist's path from diagnostic scan through planning to final restoration reads as a single connected route.
Role & Scope
Campaign ConceptCopywriting & CaptionsCampaign DesignVisual CompositionLayout DesignImage TreatmentCarousel DesignCreative Direction
The Album · Real Posts
Swipe or drag → each opens the Facebook post
Authored by Suzaf
The full Beyond What You See campaign — concept, copy, visuals and creative direction.
SUZAF/STUDIO CASE — PHOTON SCAN · FULL CAMPAIGN OWNERSHIPFILE N° 004 · PHOTON GROUP
Dental Clinic · Implants
CASE 01 · 2025
PATIENT ACQUISITION FUNNEL
Role · Strategy · Funnel · Copy
- Problem
- Multi-chair clinic spending heavily on Meta ads with low-quality leads and no booking system.
- Approach
- Rebuilt the funnel end-to-end: implant-specific landing page, WhatsApp qualification flow, and a modular ad creative system.
- Result
- Inquiry-to-consult rate tripled within 6 weeks while cutting cost-per-booked-consult by 41%.
3.4×
Inquiry rate
−41%
Cost per consult
6 wks
To results
Meta AdsWhatsApp APIFramerMake
Medical Brand · Cardiology
CASE 02 · 2025
CONTENT ENGINE BUILDOUT
Role · Brand Voice · AI Pipelines
- Problem
- Clinical authority but invisible online — sporadic posts, no voice system, no repeatable production.
- Approach
- Built a 90-day content calendar, codified voice rules, and shipped an AI-assisted production pipeline across IG, TikTok, and email.
- Result
- Organic reach grew 87% in 60 days; email list doubled; one TikTok series drove 4 booked surgeries.
+87%
Reach / 60d
2×
Email list
4
Booked cases
NotionChatGPTCapCutBeehiiv
Aesthetic Clinic · Repositioning
CASE 03 · 2024
BRAND REPOSITIONING & OFFER STACK
Role · Positioning · Offer Design
- Problem
- Generic 'beauty' messaging competing on price in a crowded city — no premium room to grow.
- Approach
- Repositioned to a confident clinical voice, restructured the offer stack into tiers, and rewrote every page + ad accordingly.
- Result
- Average ticket size doubled and the clinic was able to retire its lowest two discount tiers.
2×
Avg ticket
+58%
Premium mix
0
Discount tiers
Brand AuditWebflowKlaviyo
Healthcare SaaS · Lifecycle
CASE 04 · 2024
ONBOARDING & LIFECYCLE SYSTEM
Role · Lifecycle · Automation
- Problem
- Strong signups, weak activation. Users hit the dashboard, got confused, and churned in week one.
- Approach
- Designed onboarding sequences, in-app prompts, and AI-scored lifecycle email built with Make + GPT.
- Result
- Time-to-value down 38%, week-1 activation up 62%, and a clean automation map ops can edit themselves.
−38%
Time to value
+62%
W1 activation
1
Ops-friendly map
MakeOpenAICustomer.ioMixpanel
Inquiry · Upwork Verified
HAVE A CASE
WORTH WRITING UP?
Most engagements start with a 20-minute scoping call. Send the brief through Upwork — I respond within one business day with a clear next step, timeline, and price band.
- ✓ Top Rated
- ✓ 100% Job Success
- ✓ Responds in < 24h
No brief yet?
LET'S
BUILD.
Follow the work in real time, trade notes on dental & medtech growth, or start a quiet conversation before a formal scope.
Connect on LinkedIn
The Store · Gumroad
CONVERSION TOOLS
FOR DENTAL &
HEALTHCARE BRANDS.
Swipe files, copy kits, UX templates, and growth systems that ship faster than a blank page. Built by a dentist-turned-marketer.
Visit the Gumroad store →
0102030405
SUZAF/STUDIO
FILE — 02 / BRAND
EST.
N° 001
CLINICAL · CONVERSION · CRAFT
About
CLINICAL EYE.
MARKETER'S HANDS.
I specialize in healthcare businesses because I understand how important trust, credibility, clarity, and professional tone are in this industry.
Read more ↓↑
Whether you are launching a healthcare app, scaling a SaaS or medtech company, growing a dental brand, promoting clinical services, building a campaign, or organizing marketing operations, I create the structure that turns expertise into growth.
My goal: make your marketing feel clear, premium, organized, and built for real business results.
Whether you are launching a healthcare app, scaling a SaaS or medtech company, growing a dental brand, promoting clinical services, building a campaign, or organizing marketing operations, I create the structure that turns expertise into growth.
My goal is simple: to make your marketing feel clear, premium, organized, and built for real business results.
6+
Years
40+
Brands
12
Tools stack
1
Niche
Frequently Asked
QUESTIONS ANSWERED.
What healthcare SaaS and app teams, medtech founders, clinics and dental labs ask before working with Suzaf Studio — answered plainly.
WHO IS SUZAF STUDIO?
Suzaf Studio is the healthcare growth practice of Susie Fahim, a dentist-turned-marketer building strategy, content, campaigns, funnels, and AI-powered marketing systems for healthcare SaaS and app teams, medtech companies, dental brands, clinics, and labs. The studio works as an embedded strategy and execution partner rather than a traditional agency.
WHAT DOES A DENTAL AND MEDICAL GROWTH PARTNER ACTUALLY DO?
A growth partner owns the full marketing loop for a healthcare brand — positioning, content strategy, campaign production, funnels, and analytics — so clinical founders can stay in the operatory. Suzaf Studio ships strategy, copy, visuals, and AI workflows against measurable growth targets.
HOW IS AI USED IN DENTAL AND MEDICAL MARKETING?
AI accelerates research, patient-education content, treatment-explainer video scripts, ad iteration, CRM personalisation, and internal reporting. Suzaf Studio builds custom AI workflows on top of tools like GPT, Claude, and Runway so clinics ship clinically accurate content at agency scale without agency cost.
WHO DOES SUZAF STUDIO WORK WITH?
Suzaf Studio works with healthcare SaaS and app teams, medtech and medical-device companies, healthcare educators, dental clinics, labs, and digital-dentistry brands worldwide. Engagements range from focused campaign sprints to embedded, ongoing growth partnerships.
HOW DO I HIRE SUZAF STUDIO?
The fastest route is Upwork (upwork.com/freelancers/suzannef13) for scoped projects, or email hello@suzafstudio.com for embedded partnerships. The Gumroad store also ships productised assets like the Dental Swipe File.
Let's Build
MAKE YOUR
MARKETING
UNMISSABLE.
Bring a clinic, a campaign, or a whole growth system — I'll bring the strategy, the content engine, and the AI workflows to move it forward.