Turning AI cephalometrics, guided surgery and StackGuides into content dentists actually stop scrolling for.
Content Manager / Digital Marketing Supervisor•Since Dec 2024•London, UK
Context · What I Lead · Pillars▾
Context
Voxel3Di is a London digital-dentistry lab — AI cephalometrics, 3D implant planning, guided surgery, DSD, digital orthodontics, guided endodontics — sold to skeptical, time-poor clinicians who don't reward vague marketing language.
The brief wasn't "post more." It was: make the technology feel understandable, make the workflow feel obvious, and turn every service into a reusable content pillar instead of a one-off launch.
“Advanced digital dentistry should feel precise, understandable, and easier to adopt.”Strategy Anchor
SUZAF/STUDIO CASE — VOXEL3DI · CLINICAL CONTENT SYSTEMFILE N° 001 · EST. LONDON
Featured Case · Brand + Product System
N° 002 · SUZAF Studio
FROM PERSONAL SKILLSET TO A PREMIUM HEALTHCARE GROWTH BRAND.
SUZAF Studio was built from zero as a full brand, UX, and product ecosystem — positioning, identity, website, storefront, and content architecture for a premium healthcare growth practice.
Founder · Designer · Systems Lead•2025 → Present•suzafstudio.com
BRAND IDENTITY + WEBSITE SYSTEM
Scope
01Brand Positioning
02Visual Identity Direction
03Logo & Monogram System
04Color Palette & Typography
05Brand Voice & Messaging
06UI/UX Direction
07Website Experience Design
08Product Architecture
09Digital Product Suite Design
10Gumroad Store System
11SEO & AEO Content Structure
12Domain, Email & Launch Setup
By the Numbers
One brand, built end-to-end
1
Brand system built from scratch
1
Portfolio website designed
1
UI/UX system structured
6
Core service categories
8
Digital product categories planned
5
Brand guideline boards
1
Custom domain secured
1
Business email activated
+
SEO + AEO FAQ structure added
SUZAF/STUDIO CASE — BRAND · UI/UX · PRODUCT ECOSYSTEMFILE N° 002 · EST. SUZAFSTUDIO.COM
Featured Visual Work · Healthcare Application
N° 003 · FLOW App
A DENTAL HEALTHCARE APP, MADE VISUALLY CLEAR.
A focused visual campaign created for FLOW dental app, translating its digital healthcare experience into a cohesive and polished series of social media designs.
A digital dental healthcare app. The campaign visuals were designed from scratch — every layout, frame, and image treatment built to make an app feel understandable at a glance.
ClientPhoton Dental Group
ProductFLOW · Healthcare Application
EngagementCampaign Design From Scratch
The Visual System
CLINICAL CLARITY
A calm visual hierarchy that reads instantly — the kind of order a healthcare product has to look like before anyone trusts it.
01
CLINICAL CLARITY
A calm visual hierarchy that reads instantly — the kind of order a healthcare product has to look like before anyone trusts it.
02
ONE CONNECTED SYSTEM
Every design built from a shared grid, type scale, and colour logic, so the campaign holds together as one series instead of separate pieces.
03
IMAGE TREATMENT LANGUAGE
A repeatable approach to app screens, product framing, and photography so technology and human warmth sit in the same frame.
SUZAF/STUDIO CASE — FLOW APP · CAMPAIGN VISUAL DESIGNFILE N° 003 · PHOTON DENTAL GROUP
Featured Case · Full Campaign Ownership
N° 004 · Photon Scan
BEYOND WHAT YOU SEE.
A campaign built from scratch for Photon Scan — the diagnostic imaging arm of Photon Group. Concept, copy, captions, visuals and creative direction: written and designed to put its nationwide scan centers, and the clinical clarity they give a dentist, in front of the profession.
PHOTON SCAN — THE IMAGING NETWORK OF PHOTON GROUP.
Scan centers nationwide, one connected service umbrella: CBCT and panoramic imaging, implant and guided-surgery planning, and digital workflow support — all designed to make the dentist's day easier rather than heavier.
ClientPhoton Scan · Photon Group
CampaignBeyond What You See
ReachNationwide Scan Centers
EngagementConcept, Copy & Design From Scratch
The Positioning
NATIONWIDE SCAN CENTERS
One visual and verbal system that holds across every Photon Scan center in the country, so a branch in any city reads as the same standard of imaging.
01
NATIONWIDE SCAN CENTERS
One visual and verbal system that holds across every Photon Scan center in the country, so a branch in any city reads as the same standard of imaging.
02
GUIDED SURGERY, MADE VISIBLE
Concept and copy built around precision — placement, angle, and depth shown before anything is done, positioning guided surgery as planning the dentist can actually see.
03
FROM SCAN TO SMILE
Every service framed under one umbrella, so the dentist's path from diagnostic scan through planning to final restoration reads as a single connected route.
Role & Scope
Campaign ConceptCopywriting & CaptionsCampaign DesignVisual CompositionLayout DesignImage TreatmentCarousel DesignCreative Direction
Campaign ConceptCopywriting & CaptionsCampaign DesignVisual CompositionLayout DesignImage TreatmentCarousel DesignCreative Direction
The Album · Real Posts
Swipe or drag → each opens the Facebook post
Authored by Suzaf
The full Beyond What You See campaign — concept, copy, visuals and creative direction.
